Meet the Brand Transitions Team: C-Suite Expertise with Proven Results
Brand Transitions, led by Founder & CEO Donita Prakash, operates like a general contractor for your brand during high-stakes, billion-dollar transitions. Whether it’s a merger, acquisition, or rebrand, our team of C-level professionals is supervising every step and coordinating all the players to protect your top-line revenue.
Here’s what sets us apart:
Protecting Top-Line Revenue: Acquired brands typically lose 20% of customers in Year 1, but Brand Transitions consistently achieves customer retention rates of over 95%, safeguarding $200 million for every $1 billion in revenue.
CMO+ Expertise: Our team of CMO-level experts operates like your brand's non-digital twin, bringing a laser-sharp focus on both customer retention and bottom-line results. We specialize in handling billion-dollar acquisitions and public company transformations, adept at navigating the “gotchas” that can derail an implementation. From gaining consensus across Legal, Finance, and IT to managing timelines and tasks, we handle the detailed, behind-the-scenes work to ensure seamless execution at the highest levels.
Simple, Transparent Model: With rapid, flexible contracting and a fully transparent program management and strategic communications bundle, Brand Transitions keeps projects on time and on budget, every time. Our unique assessment tool quickly scopes your project and launches it fast, helping you avoid costly delays and missteps.
Brand Transitions has helped companies in the technology, professional services, and finance sectors—including Diligent, Gartner, and Morrison Foerster—achieve seamless brand transitions with 100% of projects completed on time and on budget.